Instant Money Transfer from a Mobile Account or a Bank Card

The client:

Beeline is a Russian telecommunications brand by OJSC VimpelCom. BPJSC VimpelCom is the third-largest wireless and the second-largest telecom operator in Russia. Since 2009, OJSC VimpelCom has been a subsidiary of VimpelCom Ltd. which is based in Amsterdam. The operator has 55.7 million subscribers.

The scope

Previously, to make a money transfer, the subscribers of Beeline had to know the details of the beneficiary – the bank account number or the card number – and use SMS commands to send money. It was a long and cumbersome process. To make the service easy for customers and enhance its profitability for the operator, the Financial Products Development Department of PJSC “VimpelCom” has taken the initiative to implement this service on the basis of an USSD menu in partnership with our company.

The solution

As part of solving this task, we developed and implemented a new mobile service: “Beeline. Transfer”. The management of the service via USSD on the side of the sender/subscriber of Beeline, as well as SMS notifications generated by the system, were implemented on a Service Delivery Platform. On the financial side, the system is integrated with the Beeline Mobile Commerce platform as well as with the partner bank. Service is initiated by calling *135#. Then, the caller follows the instructions of the interactive menus. Transfers can be performed from the personal account of the operator or with a credit card. The card has to be linked to the mobile phone number only once. The main convenience of the service is that users no longer need to know the account number or card information of the recipient. The user only needs to know the recipient’s phone number. The recipient can choose convenient ways of receiving funds – to the phone account or to a bank card.

As a result of the service implementation, Beeline’s monthly turnover of money transfers increased by 10%. An average transaction amount is $40.

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